Getting your small business out there and seen amongst the sea of existing and larger businesses can be really tough, especially when you’re working with a typical small business budget. Effective marketing is so crucial for getting your name out there though, that it’s something you can’t avoid doing if you want to be successful.
Luckily, there are some ways in which you can market your brand and company without breaking the bank. We’ve compiled a list of 6 of those things which we think will make the world of difference to your campaigns.
1. Through various social media channels
The world is social media mad, so use it to your advantage when it comes to promoting your company. From Facebook to Twitter, Pinterest to Instagram, you can use each channel in a variety of ways to get your word out there, in terms of posting content about you and what you do, sharing interesting stories and even hosting competitions. Here are 8 ways in which you can use social media to promote your business.
2. Via a company blog
As well as working on your company’s actual website to make it look as great as possible and for it to be fully functional and useful, it’s a good idea to start a company blog so that your customers and new potential ones can learn a bit more about you, what you do and what you stand for. It’s a great way for attracting attention to your website through SEO aspects, too.
3. Attending marketing events with your company
Keep your eyes peeled for marketing events that allow you to set up a stall and advertise your brand to potential customers and partners. These networking events can be so beneficial to small businesses as they’re ideal for connecting them with other brands. Ensure you have lots of professional presentation equipment for your booth so you make a good first impression, too.
4. Handing out leaflets/business cards
This might seem like a bit of a redundant marketing method these days, but it should never be underestimated. Wherever you go, always ensure you have a business card on you so that you can hand out your contact details in a professional, simple manner. Producing leaflets for your business and distributing them locally never hurts, either.
5. Advertise with bloggers
Working with bloggers to ask them to help promote your business is a great idea, and it’s something that’s growing increasingly popular in the world of online marketing. You can pay a blogger around £50 for them to host an article that will include some info on what you do, drawing their readers to your website. It’s important that you know the rules regarding sponsored posts, though, as if not done correctly, they can potentially be harmful to your site.
6. Print ads in newspapers
Another seemingly redundant way to advertise your company in this highly technological world we live in, but another one that shouldn’t be over looked. You can advertise your business in local and even national papers fairly cheaply, and just think about how many people will see it.